Intelligence That Compounds
Expona layers deep business intelligence (your company, your products, your competition, your buyers) so every campaign and every piece of content is contextually precise. Not generic AI. Intelligence built from your world.
The Intelligence Foundation
Every campaign, content piece, and sales asset is grounded in three layers of intelligence unique to your business, so nothing Expona produces is generic, and everything compounds over time.
Research-Grade Buyer Intelligence
Each persona captures 50+ data fields across 15 intelligence dimensions: not a one-page summary, but a comprehensive intelligence dossier built through a multi-phase AI research process.
Foundation Profile
Role, seniority, industry, buyer type classification, organizational context
Cognitive Analysis
How this buyer thinks about problems: mental models, decision frameworks, authority levels
Behavioral Intelligence
Communication preferences, risk tolerance, collaboration patterns, leadership approach
Enhanced Pain Points
8-15 pain points each with root cause analysis, business impact, emotional drivers, and buyer journey evolution
Marketing Intelligence
Buying triggers, objection patterns, emotional language that resonates, content format preferences
Decision Intelligence
Decision-making style, evaluation criteria, risk profile, consensus-building behavior
Daily Operations
Typical workflows, time allocation, critical success metrics, tools used daily
Pre-Purchase Workflow
How they discover solutions, research methods, stakeholder involvement, typical timeline
Implementation Intelligence
Integration needs, rollout complexity, training requirements, change management concerns
Solution Alignment
Two-way mapping: your capabilities to their pain points, with gap identification
Champion Evolution
How to turn this person into an internal advocate, with enablement guidance
Human Story
Career narrative, personal drivers, aspirations, what keeps them up at night
Every persona also receives quality scoring for marketing value, confidence, originality, and utility, so you know exactly how actionable the intelligence is.
For B2C, Expona will generate archetype-based consumer personas with consumer psychology profiling, life stage analysis, 6-stage journey mapping, and per-channel effectiveness scoring.
Map Entire Buying Centers
We don't just profile individuals. We map the full buying center so you can navigate complex B2B decisions.
Decision Makers
Who signs off, what they prioritize, how they evaluate risk
Champions
Internal advocates with stage-by-stage enablement strategies and internal selling guidance
Technical Evaluators
How they benchmark, what they test, what blocks them
Gatekeepers
Security, compliance, legal, and IT, plus specific strategies to navigate each
End Users
Adoption concerns, workflow impact, training needs, change management
Each buying center includes engagement sequences, blocker identification, and accelerator strategies, turning "who should we target?" into "how do we navigate this organization's decision process."
Your messaging framework, made operational.
Every company has a messaging and positioning framework somewhere. Most of them live in a deck no one consults. Expona turns yours into a living framework with substantiation scoring, competitive positioning, keyword coverage, and persona resonance, all powering every downstream output.
Generate
Synthesize a complete framework from your existing intelligence in 30 to 60 seconds.
Ingest
Upload your current messaging doc. Expona analyzes it, surfaces gaps with severity levels, and identifies discovered insights.
Fortify
Close gaps through a guided interview with Lumi or an async questionnaire your stakeholders can fill out.
Analyze
Framework health scoring across completeness, consistency, clarity, and differentiation. Substantiation audits per pillar.
Upgrade
Upload case studies, certifications, and testimonials. Expona automatically upgrades your proof points to attributed evidence.
From Revenue Target to Execution Plan
Expona doesn't just help you plan campaigns. It works backward from your revenue goals, models the financial reality, and produces a complete strategy document grounded in your intelligence.
Define & Discover
Start with a business problem. Expona analyzes your persona intelligence (pain points, organizational challenges, buying triggers, decision styles) and generates focused campaign concepts. Each concept is grounded in actual buyer data and product capabilities, not generic templates.
Model the Numbers
Reverse funnel analysis works backward from your revenue target to calculate exact volumes needed. Choose from 5 GTM frameworks (Traditional, ABM, PLG, Intent-Enhanced, Customer Engagement). Model scenarios from conservative to best-in-class. 7 attribution models show how revenue credit distributes across channels. Sensitivity analysis identifies which improvements have the highest leverage.
Build the Strategy
A complete strategy document is generated: executive summary, financial justification, campaign narrative, per-motion breakdowns with content production plans, and success metrics. Select from 37 marketing motions across 9 categories, each with benchmarked conversion rates, cost models, and persona affinity scores. Every motion includes a narrative explaining how it supports the campaign story.
60+ content types, all built on your intelligence.
Approved strategies materialize into production sheets. Every content item is mapped to its motion, persona, journey stage, competitive angle, and product focus before generation begins. Brand voice is enforced at the run level. Anti-fabrication discipline means no invented stats, no fake quotes, no hallucinated proof.
Top of Funnel
Middle of Funnel
Bottom of Funnel
Substantiation matters. Expona will not invent statistics, customer quotes, or proof points. When a claim cannot be substantiated, we flag the gap and suggest what kind of artifact would fill it.
Lumi Brings It All Together
Lumi isn't a generic chatbot. She's an AI strategic partner that reasons over your company intelligence, buyer personas, competitive battle cards, and campaign data to provide actionable guidance. She helps you find insights, ideate campaign concepts, write content, prep for meetings, and learn how to communicate with different buyer personalities.
"Build a campaign strategy for our enterprise segment targeting CTOs"
"Draft a cold email for a Technical Evaluator comparing us to [Competitor X]"
"Prep me for a meeting with a risk-averse CFO evaluating three vendors"
"What content gaps do we have for the consideration stage?"
"How should I position our pricing against [Competitor] for an Economic Buyer?"
"Walk me through how to enable a Champion to sell internally"
Two patterns. Same platform.
A workspace is the unit of context inside Expona. Corporate marketing teams run one shared company workspace as the team's single intelligence source. Fractional consultants and agencies run many workspaces, one per client. Same architecture, same Lumi, same credit model, two completely different deployment patterns.
Corporate Marketing Teams
One shared company workspace.
The whole team operates from one intelligence source. Pooled credits, role-based access, audit trails.
Fractional CMOs and Agencies
One workspace per client.
Each client is a private, separate intelligence source. Move across workspaces; client intelligence stays scoped where it belongs.
Expona runs inside the tools your team already uses through the Composio integration layer. Lumi reads, reasons, and acts across 250+ business apps in place. Your data stays on your platforms; nothing is copied into Expona.
Integration categories: Marketing & CRM, Social & Content, Analytics & Data, Productivity.
Supported integrations include:
- HubSpot (marketing)
- Mailchimp (marketing)
- Intercom (marketing)
- X (social)
- Meta (social)
- Instagram (social)
- YouTube (social)
- TikTok (social)
- Buffer (social)
- Google Analytics (analytics)
- Mixpanel (analytics)
- Snowflake (analytics)
- Looker (analytics)
- PostHog (analytics)
- Notion (productivity)
- Asana (productivity)
- Jira (productivity)
- Figma (productivity)
- Google Drive (productivity)
One platform. Every tool you use.
Expona runs inside your stack, not on top of it. Through our Composio integration layer, Lumi reads, reasons, and acts across 250+ business apps in place. Your data stays on your platforms; we never pull it into Expona.
Context flows in. Action flows out.
Lumi runs inside the tools your team already uses, reading, writing, and orchestrating in place. Your data never leaves your platforms; nothing is copied into Expona.
Nothing Exists in a Silo
Most platforms silo their data. In Expona, every layer of intelligence is connected. When Lumi recommends a campaign motion, she considers persona affinity, product alignment, competitive positioning, and content coverage simultaneously. When content is generated, it carries persona pain points, product differentiators, competitive angles, campaign narrative, and brand voice all the way through to the final asset. Intelligence compounds, and the more you build, the smarter everything gets.
Built for B2B and B2C
B2B
Complex buying committees, multi-stakeholder deals, long sales cycles. Deep persona intelligence, buying center mapping, ABM support, champion enablement.
B2C
Consumer psychology profiling, archetype-based personas, life stage analysis, channel effectiveness scoring, 6-stage consumer journey mapping.
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