Privacy Policy

1. Introduction

Expona ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, website, and related services (collectively, the "Service").

2. Information We Collect

We collect information in the following ways:

• Account Information: When you register, we collect your name, email address, and payment information.
• Workspace Data: Content you create within Expona — including company profiles, buyer personas, campaigns, and generated content — is stored securely in your workspace.
• Usage Data: We collect anonymized analytics about how you interact with the Service to improve performance and user experience.
• Communications: When you contact us via email or our contact form, we retain that correspondence.

3. How We Use Your Information

• To provide, operate, and maintain the Service
• To process transactions and manage your subscription
• To personalize your experience and deliver relevant AI-generated outputs
• To communicate with you about updates, support, and marketing (with opt-out)
• To monitor and analyze usage trends and improve the platform
• To detect, prevent, and address technical or security issues

4. Data Isolation & AI Training

Your workspace data is isolated at the account level. We do not use your workspace content — including personas, campaigns, or generated artifacts — to train AI models. Your data stays yours.

5. Data Security

We use industry-standard encryption in transit (TLS) and at rest to protect your data. Access controls, audit logs, and infrastructure monitoring are in place to safeguard your information. While no system is 100% secure, we take commercially reasonable measures to protect your data.

6. Third-Party Services

We may use third-party services for payment processing, analytics, email delivery, and AI model inference. These providers are bound by their own privacy policies and are selected for their security practices. We do not sell your personal information to third parties.

7. Cookies

We use essential cookies to maintain your session and preferences. We may also use analytics cookies to understand how the Service is used. You can control cookie preferences through your browser settings.

8. Data Retention

We retain your account and workspace data for as long as your account is active. If you close your account, we will delete your workspace data within 30 days, except where retention is required by law or for legitimate business purposes (e.g., billing records).

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict processing of your data
• Export your data in a portable format
• Withdraw consent where processing is based on consent

To exercise these rights, contact us at privacy@expona.ai.

10. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us at privacy@expona.ai or through our contact page.